Brand packaging
Product
Branding
Project Details
Release Date
March 2023
Services
Product, Branding
Duration
1 day
Overview
This project showcases my work in creating complete brand packages designed to help businesses establish a cohesive and professional identity. From logos and color palettes to typography and visual guidelines, each element is tailored to communicate the brand’s personality and values across all platforms, both print and digital.
Objective
The goal of this project was to develop a flexible branding system that ensures consistency across every customer touchpoint. Whether for a startup or an established brand, the focus was on creating visually strong and easily applicable brand assets that feel modern, memorable, and market-ready.
Process
I began by researching the brand’s industry, audience, and goals. Then, I crafted moodboards and initial sketches to explore direction. Once a visual style was locked in, I built out the brand identity — including logo design, color scheme, typography, and sample layouts. The result was a polished brand kit ready for use across websites, packaging, social media, and marketing materials.
Impact
These brand packages provide businesses with a solid foundation to grow from. They simplify the design process for future marketing, increase visual recognition, and ensure brand alignment across teams and platforms. Clear, intentional design helps elevate perceived professionalism and boosts audience trust.