Media Creation
Photoshop
Advertising
Project Details
Release Date
MARCH 2025
Services
AD CREATION, SOCIAL MEDIA MARKETING
Duration
ONGOING
Overview
This project highlights my work in social media advertising and promotional design for a range of clients in the automotive and tech sectors. From dynamic static ads to animated digital campaigns, I focus on crafting visually impactful content that grabs attention and drives engagement across platforms like Instagram, Facebook, and Google Ads. Each piece is built with the brand's unique identity in mind, ensuring consistency and clarity while meeting marketing goals.
Objective
The primary goal is to create clear, compelling, and on-brand visuals that stand out in fast-scrolling feeds. Whether promoting a product launch, seasonal offer, or service spotlight, my objective is always to boost visibility, encourage clicks, and support broader marketing efforts through high-quality design that speaks to the target audience.
Process
Each campaign begins with a strategy session to align on messaging and goals. I then explore visual direction through moodboards and sketching before building out the creative in tools like Adobe Photoshop and Illustrator. My workflow includes multiple variations optimized for different platforms, maintaining consistency across touchpoints while adjusting layout and hierarchy for best performance. I also collaborate closely with marketers and developers to ensure seamless integration into ad platforms and analytics tracking.
Impact
The ads and media I create have helped increase brand awareness, drive engagement, and support sales efforts across a variety of industries. By combining bold visuals with strategic messaging, these campaigns consistently generate higher click-through rates and improved audience interaction. My design work contributes to stronger online presence, better lead conversion, and more cohesive brand storytelling across digital platforms